WTF IS A LITIONARY?!?!?
That’s a great question and I’m glad you’re here.
Me being the resident Gen-Z/wordsmither/professional abbrev’er I am, my peers never knew WTF I was talking about. So, introducing Rinny’s Litionary. A weekly email I sent out to the entire agency at my first job at DDB SF. I also BCC’d about 47 friends who were interested in this weekly email so that was fun! Added a select few excerpts to my site, but here’s the FULL ARCHIVE if you want to EDUCATE YOSELF.
GOOD LUCK!